Direction · Strand
The brand mark as a living object.
A double helix suspended in still water — generated at load from a fixed seed, so every visitor sees the same composition and nothing is downloaded. It turns slowly, tilts toward your cursor like something held, and parts where your hand passes. This is the direction I'd bet on: it's the one no competitor can honestly copy, because the mark is yours.
Try this
- Move your cursor slowly across the hero — or drag a finger on your phone.
- Scroll down and back up. The scene pauses when it isn't on screen.
- Resize the window. It reflows rather than stretching.
Compare with Tide or Still · back to all three